How It Started
Trace Time Productions was founded by Trace Rossi — a Sherman, TX native, entertainer, and one of the most experienced live event marketers in North Texas.
Before the first show ever went up, Trace spent a decade in broadcast and digital advertising sales, writing and directing television commercials and learning exactly what makes an audience show up, tune in, and come back. That foundation — equal parts performance instinct and marketing expertise — is what makes Trace Time Productions different from every other entertainment company in the region.
Trace began performing live in 2022, and what started as a passion quickly became a mission: to bring world-class live entertainment to the communities and venues across Texoma and North Texas that deserve it just as much as anyone else. Not everyone considers live entertainment an option for them. Trace Time Productions exists to change that.
In less than a year as a company, Trace Time Productions has produced two successful shows at the historic 1,300-seat Kidd-Key Auditorium in Sherman, established recurring shows at venues throughout the Texoma area and North Texas, partnered with nationally touring headliners, and built a reputation for one thing above everything else — making sure everyone in the room has a great time.
This is Texoma's entertainment company. And we are just getting started.
It's Trace Time.